In our day to day life, We all prefer consulting experts of various domains as the need arise , eg. A Doctor for health issues, a CA for taxation and accounting issues, a Lawyer to handle our legal matters. Just imagine what would happen if you implement advise of a doctor in legal matters and consult a CA for health issues, Results could be Lethal. Why so? The reason is the Wrong Choice.

Do we consult a Financial Advisor/Planner when it comes to Investing . A Financial Advisor spends most of the time in researching on the available investment plans and its suitability and is like a Wealth Doctor for us ,who nurtures our Investments to bear fruits for us. A Financial Planner helps in identifying your life goals and formulates a strategy to achieve the same. She/he helps in educating us on risks and rewards of various investment options. She/he helps us to control market related emotions and thereby avoiding costly, impulsive decisions.


Mark of Quality

CFPCM and CERTIFIED FINANCIAL PLANNER are marks which help you identify Financial Planners who are committed to competent and ethical behavior when providing Financial Planning services. CFPCM practitioner take an extra step to demonstrate their professionalism by voluntarily submitting to the rigorous CFPCM certification. In addition to significant education and experience requirements, they must pass a comprehensive exam that tests their personal financial knowledge and skills, continuously update their abilities and abide by FPSB Code of Conduct.

Financial Planning Practice Standards

You may be confused about how to distinguish Financial Planning from other kinds of financial advice. To help you understand what to expect from the Financial Planning process, CFPCM practitioners follow certain standards – called Financial Planning Practice Standards – when providing Financial Planning advice. These standards are based on a six-step Financial Planning process.

1. Establishing and defining the client-planner relationship

2. Gathering client data including goals

3. Analyzing and evaluating the client’s financial status

4. Developing and presenting Financial Planning recommendations and/or alternatives

5. Implementing the Financial Planning recommendations

6. Monitoring and Reviewing the Financial Planning recommendations

A Matter of Trust

As more people call themselves “Financial Planners” , finding the right professional to address your Financial Planning needs isn’t always easy. When choosing a Financial Planner look for a measure of the planner’s commitment to ethical behavior and adherence to high professional standards. Look for proficiency in servicing and empowering you through adoption of latest tools and technology.

Most importantly, look for a Financial Planner who will put you and your needs at the center of every Financial Planning engagement.

Rtn. Er. Bhanu Pratap Jain, CFPCM |CII (Award) UK| CFGP The author is a computer science engineer by qualification and a certified financial planner by profession. He helps professionals and businessmen with personal finances and help them retire early. His firm manages wealth for 700 families since last 50 years with assets under management and advisory of more than 200 Crores . He can be reached at

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